New Kellogg Dean Sally Blount has announced an aggressive restructuring plan that will reduce the size of the two-year MBA program, expand their one-year programs and reshape the curriculum.
Due to falling demand for two-year MBA programs by American applicants, Kellogg will shift its emphasis from the traditional two-year American MBA model and reduce intake for its two-year MBA from about 650 to 530 annually. In Kellogg’s view, people these days want to spend less time on their education and thus Kellogg will expand the size in the one-year MBA, EMBA and specialized master’s programs.
Kellogg also plans to overhaul its curriculum and change its reputation as a marketing-oriented business school. Over the next two years Kellogg will eliminate individual academic specializations like marketing and finance, and focus on broad concepts that cut across disciplines such as innovation and entrepreneurship, markets, customers and growth, how business interacts with government and architects of collaboration which focuses on the new ways companies are organized and operated. Dean Blount sees these changes as a necessary reaction to the job market and what employers want, and that the new curriculum will add value by giving students a more balanced approach to management.